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Application Strategy college admissions college planning college rankings

ROI in College Admissions

A new billboard welcomes students driving into Boston for college visits: “Bentley University – Top 1% in ROI.” In a city dominated by some of the most sought-after schools in country— Harvard, MIT, Northeastern, Tufts, and Wellesley—Bentley’s declaration reflects a national trend that prioritizes the return on investment (ROI) of college over more nebulous qualities […]

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college admissions college planning expert guidance

College Planning Is an Investment Strategy: Savvy Families Start Early

The average American family will spend nearly $400,000 on their child’s college education. Yet most approach this massive investment with less strategy than they’d use to buy a car. When you’re preparing to invest half a million dollars, careful preparation isn’t optional, it’s essential. Still, too many families treat college admissions like a senior-year sprint, […]

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Campus Visits college admissions college counselor college planning College Visits

Campus Visits: What I’ve Learned as a Parent, Counselor, and Former Admissions Officer

I have personally toured more than 60 college campuses: first as a prospective student, then as an admissions officer, now as a counselor guiding other families and (most recently) as a parent walking my own child through the process. Each role offers its own lens, and seeing it all converge has been enlightening and sometimes […]

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college gifts college planning Insider Tips

Dorm Room Essentials (and Academic Musts!)

You’ve wrapped up senior year, checked off the final high school to-dos, and now you’re officially campus-bound. Lately, we’ve been hearing from rising freshmen—and their parents—asking what they really need before move-in day. Whether you’re packing for Stanford, Williams, or any of the 4,000+ colleges across the U.S., we’ve put together our go-to list of […]

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college admissions college planning expert guidance high school students Insider Tips mental health mindfullness teen mental health Top Tips

Helping Without Hovering: Building Emotional Resilience

As the parent of a 5- and 3-year-old, my Instagram feed is a steady stream of parenting experts, bite-sized strategies, and developmental tips. Like many millennial parents, I’ve underlined half of Dr. Becky Kennedy’s Good Inside, nodded along to Lisa Damour’s interviews on teen mental health, and bookmarked countless Reels about co-regulation, connection, and confidence-building. […]

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