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college admissions college planning expert guidance

College Planning Is an Investment Strategy: Savvy Families Start Early

The average American family will spend nearly $400,000 on their child’s college education. Yet most approach this massive investment with less strategy than they’d use to buy a car. When you’re preparing to invest half a million dollars, careful preparation isn’t optional, it’s essential. Still, too many families treat college admissions like a senior-year sprint, […]

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college admissions college planning expert guidance high school students Insider Tips mental health mindfullness teen mental health Top Tips

Helping Without Hovering: Building Emotional Resilience

As the parent of a 5- and 3-year-old, my Instagram feed is a steady stream of parenting experts, bite-sized strategies, and developmental tips. Like many millennial parents, I’ve underlined half of Dr. Becky Kennedy’s Good Inside, nodded along to Lisa Damour’s interviews on teen mental health, and bookmarked countless Reels about co-regulation, connection, and confidence-building. […]

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Admissions college admissions Insider Tips

How “Grandma” Hobbies Can Boost Your Admissions Odds

Over the past few years, many teens have been stepping away from their screens and embracing more traditional, hands-on hobbies—often referred to as “grandma” hobbies (or “grandmacore” on social media). Activities like knitting, gardening, baking, and embroidery are becoming more popular among young people. This might have nostalgic appeal, but we’ve also seen their tangible […]

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college admissions expert guidance liberal arts college

The Value of Attending a Liberal Arts College

When it comes to choosing a college, many students (and their families) prioritize the return on investment (ROI) and career outcomes that follow a four-year degree. For years, large research universities and specialized institutions have dominated the conversation around career-focused education. However, liberal arts colleges—known for their smaller size, broad-based curriculum, and emphasis on critical […]

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business school Early Decision undergraduate business programs USC

USC Marshall Introduces Early Decision: What It Means for Applicants

The University of Southern California’s Marshall School of Business has announced an Early Decision (ED) option for first-year applicants to its undergraduate business and accounting programs. This two-year pilot program, launching in Fall 2025, offers students who are certain about attending USC Marshall an opportunity to secure admission earlier in the process. As the only […]

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