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The Rise of College Decision TikTok

TikTok is not only wildly entertaining, but it’s grabbing teens’ attention with more than #pranks and #DanceTok videos. American youth (ages 10-19) are spending an average of 87 minutes a day on the platform and currently account for 25% of TikTok’s users. This year, the college-acceptance genre has officially gone viral. The question is: do […]

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